Wall Street Journal. Business Week. Fortune. Forbes. Each of these publications represents a perceived ultimate win in public relations exposure. We get asked all the time by clients and potential clients about how they can get into the business press. Sometimes the door is easily opened, especially when a company is actively participating in a hot topic like the government’s Broadband Stimulus initiative, green technology or the latest wireless project from Apple. It’s easier for publically traded companies to participate in the business press discussion, as those are the types of companies these publications are consistently writing about. For your average, privately held tech company focusing on bits and bytes of the network infrastructure, the challenge becomes a bit more difficult.
One of the ways Connect2 Communications has been successful in getting our clients involved in the business press dialog is through our Point of View program. This program allows us to introduce clients to the business press they may not have been aware of and share that client’s particular perspective on a current issue. The program has opened a few doors for several clients and laid the groundwork for being included in future stories. It has become a key tool in helping companies expand their exposure in not only the business press, but also with trade publications as these companies branch into new markets and talk to unfamiliar press.
So the next time you see an article in the business press and have a few thoughts to share, let us know, because next time that article might be from your point of view.