tag:blogger.com,1999:blog-7832119862785648654.comments2015-10-14T20:01:06.916-04:00Connect2 Communications, Inc.Richard M. Williamshttp://www.blogger.com/profile/14398971044661585848noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-7832119862785648654.post-41630244601722922452015-10-14T20:01:06.916-04:002015-10-14T20:01:06.916-04:00I am so very proud of you!I am so very proud of you!Anonymoushttps://www.blogger.com/profile/02802726370914080177noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-76116453849355050152015-03-25T03:38:39.627-04:002015-03-25T03:38:39.627-04:00This comment has been removed by a blog administrator.Anonymoushttps://www.blogger.com/profile/14943492332019872093noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-57164262277348522014-03-11T16:40:54.527-04:002014-03-11T16:40:54.527-04:00It is ironic, receiving the alert for this article...It is ironic, receiving the alert for this article on the day I publish a blog depicting why PRactitioners and Marketing professionals need to be closer in the workplace. As a, soon to be, PR graduate, I know that fostering relationships is what we have been conditioned to do. If a marketer thinks they can develop a successful campaign without this and that their PR staff is just for emergencies, they'd better make sure they keep them around; Those emergencies are not far off.<br /> <br />http://yourmorningespresso.blogspot.com/2014/03/what-can-adobe-digital-index-tell-you.html<br />Anonymoushttps://www.blogger.com/profile/11134722141484202303noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-41938406977990125862014-01-22T08:42:12.044-05:002014-01-22T08:42:12.044-05:00Thanks for your comment Nadkumar. Appreciate your ...Thanks for your comment Nadkumar. Appreciate your time, interest and insight.Richard M. Williamshttps://www.blogger.com/profile/14398971044661585848noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-1008700498544667862014-01-17T01:18:40.162-05:002014-01-17T01:18:40.162-05:00While it may be true that journalists may change, ...While it may be true that journalists may change, messages may change and so also the priorities may shift. But the underlined rationale of these factors never changes. Relationships built with journalists may not come handy straightaway but the fact remains that you have successfully built a relationship with a journo which will be useful in some other context. Similarly, messages and markets may also change. So what? The basic exercise undertaken for constructing messages would continue to be helpful in tweaking old messages to make them suit changed circumstances.<br />i wholly agree with the author that rule 1 remains constant, i.e. keep your cool and stay calm during periods of transition!Anonymoushttps://www.blogger.com/profile/13806025896660294567noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-84328558753855750922014-01-15T13:27:04.283-05:002014-01-15T13:27:04.283-05:00Agreed! Thanks for reading and for your comment.Agreed! Thanks for reading and for your comment.Richard M. Williamshttps://www.blogger.com/profile/14398971044661585848noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-79170499714706012302014-01-10T12:07:46.477-05:002014-01-10T12:07:46.477-05:00"Do what you say you will do when you say you..."Do what you say you will do when you say you will do it." You'll earn the trust of your clients, bosses and media contacts.ctsmithiiihttps://www.blogger.com/profile/17126531837095355746noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-4595976679968424842010-05-08T13:03:20.331-04:002010-05-08T13:03:20.331-04:00Richard, this is great advice for any marketing ca...Richard, this is great advice for any marketing campaign. Your "LOOK RIGHT's" apply to more traditional forms of marketing and PR, as well as the 21st century options. But - your "LOOK LEFT" advice is the thing that resonates the most with me. No matter where a company is trying to disseminate its messages,if there is not a clear element of expertise, the communication is wasted. <br /><br />As for the comment on LInkedin that points out that your post appears ON Linkedin, I think it's clear that you have met your own criteria by posting to a venue that engages others, interfaces with your larger business profile, and, certainly, LOOKS LEFT!jkath1818https://www.blogger.com/profile/15184901847854046526noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-50936099922545687242010-05-04T16:09:12.525-04:002010-05-04T16:09:12.525-04:00Great post, Rich. I couldn't agree more. The...Great post, Rich. I couldn't agree more. There is a great book by Seth Godin on this topic - Meatball Sundae. The basic idea is that meatballs are great, and ice cream sundaes are great. But they when you put them together in a meatball sundae, they don't make a compelling combination. We can look at new marketing tools - social media, etc - as the meatballs and should look hard at our business to see if it is the ice cream sundae.Unknownhttps://www.blogger.com/profile/17730642702542747694noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-26779642199964429072010-02-24T10:23:54.928-05:002010-02-24T10:23:54.928-05:00I get the Wall Street Journal and the Financial Ti...I get the Wall Street Journal and the Financial Times delivered to my house. I step over them each day on my way to work. I know that if I want the "real time" news I should just check my favorite tech news sites.<br /><br />Oddly enough, I don't read the papers I subscribe to until I get home. And it isn't for the news that I know I need to stay current on with tech (for that I only read online). It's for the international news / lifestyle and other section stories that I just want to read in general (that have no time sensitivity attached).<br /><br />I remember when I used to check box scores for yesterday's baseball games each day in the newspaper, and stock prices. Now I use Yahoo! Finance and Yahoo! Sports. Similar progression.Travishttps://www.blogger.com/profile/12848177602286638042noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-20729970492414923452009-12-01T03:15:10.373-05:002009-12-01T03:15:10.373-05:00Smart clarification: any business even public prof...Smart clarification: any business even public profile is something different from private friendship and those complementary but not coincident sets need appropriate strategies, approaches, languages.Marcohttps://www.blogger.com/profile/13904708006876534266noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-42881454055373412152009-08-21T12:16:03.635-04:002009-08-21T12:16:03.635-04:00Hi Carmen,
You make some good points and as PR pr...Hi Carmen,<br /><br />You make some good points and as PR professional, I agree whole heartedly. <br /><br />It’s a pretty safe bet to say journalists take good notes on when they source people and PR pros ought to do the same. What I mean to underscore here is the importance of documenting your interactions and research with media contacts: note their preferences, include links to recent coverage and summarize conversations you have with a given reporter. <br /><br />In other words, I am suggesting that Vocus is far more than a mere database – it’s a relationship building tool like a CRM. Whether a PR pro chooses to do that in Vocus, a competitive product or in MS Excel – it’s the process of being disciplined and diligent enough to document your interactions that’s key. <br /><br />In doing so, over time you’ll develop a very keen insight into a reporter’s coverage; your pitches will be become more useful and relevant -- and as a consequence, your relationship will grow. <br /><br />Kind Regards,<br />Frank<br /><br />Frank Strong<br />Director of Public RelationsFrank Stronghttps://www.blogger.com/profile/10304901964310388571noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-27404046988076011262009-08-21T12:04:12.080-04:002009-08-21T12:04:12.080-04:00Carmen- thanks for taking a look at ITDatabase. A...Carmen- thanks for taking a look at ITDatabase. And to expand a bit on your point about "taking the time to read and do reesearch" - the benefits of doing so goes way beyond just getting publicity. <br /><br />As you know, the tech industry in particuarly is incredibly fast-moving. New technologies, new standards, new start-ups / competitors - these are commonplace events. If a tech PR or marketing person isn't actively *reading* content (and not just mining dbs for contacts for their next announcement), they are missing the clues they need to evolve as a professional in the industry. <br /><br />One of the big problems with databases that are more focused on mass transmission and shortcut snippets about authors is that they do NOT direct the user to be in close contact with the author's content. They are designed to have appeal to the broadest range of industries, and therefore do not track any single industry with any degree of depth. <br /><br />The bottom line - no matter what industry you are in, tech or otherwise - is that an author's CONTENT constitutes the most important data that you can possibly leverage to understand their preferences and interests. Any tech marketing or PR pro's selection of tools to help them get results and evolve as a professional should first and foremost be based on the solution that brings author content into the clearest view for their respective industry. The smartest tech PR and marketing folks are the ones that have the strongest appetite for reading / analyzing tech content, without exception.Travishttps://www.blogger.com/profile/12848177602286638042noreply@blogger.comtag:blogger.com,1999:blog-7832119862785648654.post-7891547913464638442009-08-19T20:09:27.583-04:002009-08-19T20:09:27.583-04:00A couple of points that I think might also be inte...A couple of points that I think might also be interesting to your readers: <br /><br />1) When creating a new list in Vocus and Cision, once the list is generated, you can then review the contact profiles to determine if you want to include those contacts in your final list. For example, Vocus shows you stories that media contacts have recently worked on, as well as their background, from their education to prior positions. <br /><br />2) Vocus and Cision are no longer simply tools to create media lists. Both have evolved greatly giving communicators the flexibility and capability to both manage media lists and also manage entire campaigns. For example, you can store notes about your conversations with each media contact you've pitched, manage clips that have resulted from your efforts and now you can even monitor social media. You can also access and download data that makes client billing and client reporting more efficient, including pie charts illustrating activity.<br /><br />3) Lastly, Vocus is a great tool for distribution in that it lets you easily distribute HTML releases (you can include links, photos, charts etc.), and it lends itself more easily to social media release formatting. It's very much like using a program like Constant Contact, but tailored for the PR industry. <br /><br />Good luck with your series of blogs on this topic. We look forward to your perspective. <br /><br />Best regards, @perfectpitchprT.M.https://www.blogger.com/profile/06604179842977233905noreply@blogger.com